Design an online grocery shopping website for busy professionals that are responsive and interactive.
About Client
Instashop believes there is a huge market for online grocery shopping. As a UX designer, I introduce the design thinking process to deliver a successful product for both the business and shoppers.
Main Page
Since the online grocery shopping is new to the market, the main page focusing on building the relationship with customers by showcasing company promises as well as explaining how does the online shopping works before jumping into the actual shop section.
Style Tile
I use style tile to set the visual language of the website indulging logo, color platte, typography, photography, and button styles.
For a completed case study, including persona, wireframe, UI kit, and usability testing, please visit https://wendychang.myportfolio.com/onlinegroceryshopping