Redesign Kingkog website and create an one stop shop for young customers; reposition the brand to be professional yet still remaining fun, honest and down to earth attitude.
About Client
Kingkog Bicycles is a woman-owned small business established in Brooklyn in 2005. Over the last 5 years, based on increased demand, Kingkog expanded their offerings to include retail sales of vintage, new and custom built bicycles as well as many services and products. Kingkong is looking for opening their third location in Houston, Texas, and need to redesign their website and services tailoring for the local customers.
Main Page
Kingkog redesign the main page to simplify young customers need with their cycling hobby. With easy service navigation and choices, customers can plan and maintain bikes with minimal efforts. For more questions, the main page provided experts info to showcase professionalism and trustiness. Buying a new bike can take lots of time learning and compare, the Bikes section on the main page makes it a fun starting point. The main page also offers bike trial info to reduce planning time for busy young professionals.
Maintenance Booking
The insight from the empathize and define the process is that the majority of the users don’t maintain their bikes. They felt frustrated when it comes to any types of schedule because no online booking system is easy enough for them to take control of their busy lifestyle. The goal for maintenance booking process is to create an informative and easy system within three screens.
For a completed case study, including persona, wireframe, UI kit, and usability testing, please visit https://wendychang.myportfolio.com/king-kog-bicycle-case-study